Cost Effective SEO Services

A few weeks back I was invited into the office of the CEO of a nationwide equipment manufacturer to explore what options they would have in regards to search engine optimization. They proudly presented their website that quite frankly supports a $25 million dollar a year business. The only issue that exists is the $40,000 per month Google Adsense invoice. They need SEO Specialists.

After a few words of how happy they are with their business plan and were not really sure why they had asked me there, I knew they were scared and had no answers for what the future held for them. Let’s face it, business is playing by different rules now and any move that was made could be financially disastrous. They were playing down the fact that they were spending a fortune on advertising that was bringing fewer and fewer quality sales leads. Enter the SEO Specialists!

After an examination of their website and keyword arraignment, it was perfectly clear that this website was never optimized on page or off page. There was no way that they were ever going to get to page one from page four or five for their selected keyword phrases. They were miles from their competitors in link gathering and relevance. The title of the website was from another planet and description was left to a web developer that couldn’t spell.

Then came the big question from the CEO, “are  SEO Specialists Cost Effective?” I wanted to reach across the desk and shake some sense into him. It seems that he has five or six self proclaimed SEO Specialists working for him with other titles. You know like, Truck Driver, or Forklift Operator. He had been so ill informed that he had no clue of what Search Engine Optimization really was. Don’t you just love the legendary experts in the back room?

Four hours later, after a complete presentation of the facts, the CEO in now a hero with the Board of Directors. Granted they did have to maintain the Adwords program until the organic rankings made page one. However the price they were paying for Adwords seems to pale in comparison of fractional price they are are now paying for SEO Specialists. Cost Effective? Yea, I would say so.